The business of Marketing Science

Capitalis is a consulting firm that helps corporate clients grow their revenues and reduce their cost of sale.  We work with market-leaders in Europe, North America and Asia.

We apply Marketing Science principles to all of our work.  This is a discipline that we define as: “the use of data analysis that delivers certainty and direction to marketing (and sales) decision-making, leading to improved top-line performance.”

Our case work for our business-to-business and business-to-consumer clients:

• Delivers substantial returns

• Is insightful and pragmatic

• Is grounded in evidence and fact
  

Our services can be divided into three categories:

• Business Advisory – determining strategy that places you uniquely and sustainably.
• Analytics - sizing or quantifying of things such as market opportunity or competitive threat.

• Commercial Intelligence – obtaining commercial intent insights, from competitive plans to customer requirements.

We spend much time thinking about competition, its forces and affects. Competition is arguably central to most things.

At its most simple, our role is to help our clients compete in their chosen markets.  The desired affect?  To make growth inevitable.