Analytics

Our Analytics team focuses on the sizing or quantifying of things such as market opportunity or competitive threat. The specific services offered involve:

• Market opportunity identification – size and growth
• Customer/market/product profitability
• Lead generation
• Competitive threat assessment – severity and likelihood
• Channel capability, capacity and health
• Knowledge audits and tools
• Prioritisation model development
• Statistical analysis and modelling

Using tools and technology from Excel to SQL Server, we extract the greatest value from an often under-used asset in a company – data.

We make use of existing data which is often disparate in subject and source. These are combined to derive meaningful insight and direction from which we develop informed strategy.

Capitalis is independent, enabling us to work with data from all analyst firms without restriction, enabling deep data integration and rich analysis.