"Capitalis’ commercially-led approach to customer and partner insight, and more importantly, how it’s to be used and implemented has been refreshing."
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Commercial Intelligence
The Capitalis Commercial Intelligence team obtains insights relating to commercial intent, from competitive plans to customer requirements, purchase plans and timing.
Our Commercial Intelligence services include:
- Competitive intelligence
- Secondary research
- Executive interviews – whether customer, competitor, partner or analyst.
- Qualitative investigation
- Web and telephone surveys
- Verbatim coding and analysis
Much of our work is with high touch, in-depth interviewing of C-level customers, the distribution channel and analysts, as well as pure competitive intelligence work.
We don’t do the softer ‘stuff’ or tracking work – there are well established organisations for that.